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• What kinds of engagement activities are possible and typical within our discipline of professional field?
• Which of these activities are particularly consistent with the mission of our school, college and university?
• Which of these are of greatest potential value in enhancing our department’s undergraduate and graduate programs?
• Which could best provide opportunities for direct student involvement?
• Which are likely to benefit classroom instruction?
• Which of these activities are most strongly linked to basic and applied research carried out by members of our department?
• Which might enhance our extramural funding?
• What documentation would be appropriate for evaluating and rewarding the engagement activities we want to encourage?

Lynton, Ernest A. (1995) Making the Case for Professional Service. Washington, DC: American Association for Higher Education