Colleges and universities have responded strategically to increased competition for the best and brightest students by developing their distinctive institutional brands. More and more campuses have relied on the provision of opportunities for community service and service learning to attract students, as evidenced by the growth in the membership of Campus Compact, an organization of presidents and chancellors of postsecondary institutions. The group has grown from four institutions in the early 1980s to more than 1,100. According to its mission statement, Campus Compact “advances the public purposes of colleges and universities by deepening their ability to serve community life and to educate students for civic and social responsibility.”