The basic idea of the service learning project was to offer community organizations our students’ abilities to create audiovisual and/or printed materials which could be used by those organizations to promote their community work. Students from classes in public relations, audiovisual communication and persuasive communication worked with staff or volunteers at ten different community service organizations to produce brochures, flyers, web pages, PowerPoint presentations and videos to further the work of those organizations. The sustainability of the project depends on follow-through. Materials created this year will have a shelf life of one to three years. The partnerships would have to be continued in order to update the materials students created. Students learned the objectives and public communication strategies of the participating groups, and in some cases continued to work for the organizations after the class ended.
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Audiovisual Communication Service Learning Project helps community organizations promote themselves
Lynchburg College - VA, Virginia
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