In March 2009, the Washington State University (WSU) Foundation rolled out a new web site that allows contributors to target their money to university initiatives in the developing world, called Ripple Effect. The site allows contributors to make gifts of tangible, useful products—trees, cows, sheep, honey bees, and treadle pumps—to people who need that help to improve their lives.
The site is part of a multifaceted effort at WSU to help people in developing nations help themselves.

